Earned & Owned Media Senior Executive at The Estée Lauder Companies Inc.

Job Description:

Latest job information from The Estée Lauder Companies Inc. for the position of Earned & Owned Media Senior Executive. If the Earned & Owned Media Senior Executive vacancy in Fatih matches your qualifications, please submit your latest application or CV directly through the updated Jobkos job portal.

Please note that applying for a job may not always be easy, as new candidates must meet certain qualifications and requirements set by the company. We hope the career opportunity at The Estée Lauder Companies Inc. for the position of Earned & Owned Media Senior Executive below matches your qualifications.

Overview

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

• Actively participates in the Brands’ owned media strategy development, annual planning and monthly review process, as well as in the definition of their optimal A&P media mix
• Compile campaign performance results from agency, online, media using available tools, share with all
• Based on the 360 Consumer Marketing Plan, defines the owned media plan where to play, calendar, KPIs tracking, assets in accordance with brand digital strategy and owned media
• Creates, reviews and localizes assets for social / digital platforms
• Prepares and shares with e-retailers media kit to push organic content on their social pages
• Orchestrates the execution of virtual selling activities across different touch points
• Has deep knowledge of the brands in scope
• Working close with earned media to provide asset on owned media
• Leads campaigns, including owned media content co-creation with influencers
• Manages owned platforms (Facebook, Instagram, YouTube)
• Prepares conversation calendar with talkable & ownable content and runs social media campaigns
• Works closely with brand.com to integrate owned media activations where relevant
• Tracks and reports KPI"s to brand teams on an on-going basis
• Runs Community Management, answering questions and comments from community in a timely manner and Social Media Listening activities via agency
• Acts as the social media listener for the brand, sharing regular consumer feedback summaries with Consumer Marketing
• Works closely with customer service team to provide optimal responses and feedback from consumers to the brand teams

• University level have a degree on related areas
• Minimum 5 years social media management experience
• Fluency in English
• Knowledge and experience working with social media platforms and tools (FB, IG, YT, Tiktok)
• Knowing what type of content works best on what platform
• Understanding how to optimize content based on platform
• Ability to engage an audience through social posts
• Copywriting expertise
• Short and effective headline writing
• Engaging introductions
• Strong communication skills
• Customer service driven ability to respond to customers on a timely manner
• SEO and data driven, with the ability to switch fast to new trends and consumer habits
• Brand knowledge (product, consumers, strategy)
• Team worker, able to work with multi brand and category teams
• Orchestration of various agencies and third parties

• Our Business of Beauty: Prestige beauty is a dynamic growth industry, and we are at the forefront, leading the way with our diverse portfolio of 25+ exceptional brands.
• Our Culture & Values: We are a family company with deep-rooted values and a rich history. We embrace the challenges of leading in the ever-changing beauty landscape as an opportunity to drive creativity and sustainable growth.
• Our People: We believe that diverse backgrounds result in greater innovation across our organization. We nurture future leaders, encourage continuous learning, and support mobility and career growth across regions, brands, functions and channels.
• Our Commitments: We are committed to fostering a culture of respect and positive influence, corporate citizenship and sustainability in all we do.

• Not Applicable

• Full-time

• Marketing, Public Relations, and Writing/Editing

• Personal Care Product Manufacturing

Job Info:

• Company: The Estée Lauder Companies Inc.
• Position: Earned & Owned Media Senior Executive
• Work Location: Fatih
• Country: TR

How to Submit an Application:

After reading and understanding the criteria and minimum qualification requirements explained in the job information Earned & Owned Media Senior Executive at the office Fatih above, immediately complete the job application files such as a job application letter, CV, photocopy of diploma, transcript, and other supplements as explained above. Submit via the Next Page link below.